Cookies, Coffee, and Comm...

Cookies, Coffee, and Community: A Feasibility Study

Exploring the Viability of a Community-Focused Café in Boiling Springs, SC

Slide 1: Executive Overview

A Snapshot of Our Vision

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Community Hub: Cookies, Coffee and Conversations aims to be a community-focused café offering fresh cookies, flavorful coffee, and a welcoming space for social interaction.
Market Growth: Boiling Springs, SC, is experiencing significant growth, presenting an ideal opportunity for a community-centric business catering to engagement.
Competitive Edge: Differentiating through community engagement, themed rooms, and extended hours, fostering loyalty and repeat visits beyond basic offerings.
Strategic Recommendations: Leverage local growth, enhance online presence, address traffic concerns, and ensure financial sustainability for long-term success.

Slide 2: The Vision: More Than Just Coffee

Introducing Cookies, Coffee, and Conversations

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Community Focus: A community-oriented business in Boiling Springs, SC, offering cookies and coffee in a unique, engaging environment.
Location Advantage: Proposed location at 2137 Highway 9, Boiling Springs, SC, capitalizing on proximity to new developments and major retailers.
Differentiation: Distinguishing from local businesses through community focus, welcoming atmosphere, and extended hours.
Market Support: Boiling Springs' market will support a community-centric business that specializes in baked goods and coffee, creates engagement and value.

Slide 3: Booming Boiling Springs

Capitalizing on Market Demand

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Population Surge: Boiling Springs, SC, has experienced a 19.9% population increase since 2020, with projected growth indicating continued expansion.
Ideal Environment: The ongoing growth, with an annual increase of 2.12%, makes it an ideal environment for new businesses focused on community connections.
Suburban Hub: The area is transitioning into a suburban hub with new retail and residential developments, increasing foot traffic.
Community Gap: Most developments are dominated by national chains, and there is a gap in the market for community-oriented environments.

Slide 4: A Growing Town

Development in Boiling Springs, SC

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Retail Expansion: New retail stores, dining options, and residential complexes are developing, enhancing the potential to attract people.
Strategic Location: The café’s location offers easy access to an increasing customer base, driving potential consumers to community gatherings.
Highway 9 Developments: Located near Target, Whataburger, and Publix, enhancing visibility and traffic.
Future Growth: Apartment complexes and retail strips are under construction, ensuring a steady influx of new customers.

Slide 5: Standing Out From the Crowd

Analyzing the Competition

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The Bread Guy: Operates in a gas station and doesn't provide a space for socializing, limiting community engagement and value.
Sissy’s Sweets: Focuses on custom orders rather than fostering a community hub and experience, which customers want.
Community Focus: A welcoming atmosphere and unique features will differentiate Cookies, Coffee and Conversations.
Superior Services: Providing community, atmosphere, and extended hours will be critical to the business's success and engagement.

Slide 6: Seizing the Opportunity

Strategic Recommendations for Success

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Leverage Growth: Capitalize on increasing residents and visitors by providing a welcoming space for social interaction.
Community Engagement: Emphasize the community-centric model, offering themed rooms and regular community events for repeat visits.
Online Presence: Build a strong online presence with an informative website and active social media campaigns.
Traffic Solutions: Provide adequate parking and collaborate with local authorities to improve traffic flow, ensuring customer access.

Slide 7: The Third Place Concept

Creating a Community Hub

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Beyond Home and Work: Creating an informal, welcoming environment for customers to connect, relax, and enjoy quality products.
Social Connections: Fostering social connections and creative exchanges, catering to families and social gatherings through the location.
Community Building: Promoting social interaction and community-building, offering an environment to engage in conversation.
The Essence of Home: The café will embody the essence of a third place, where customers feel at home for the long term.

Slide 8: Atmosphere and Ambiance

Designing the Perfect Space

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Varied Spaces: Quiet areas with comfortable seating and used books for purchase or exchange, community engagement, and value.
Playful Areas: Playful areas for children with bright colors and bean bags, enabling interactions and value for the community.
Designed Experiences: Ensuring that the design includes quiet areas for reading and playful areas for children.
A Central Appeal: The atmosphere is central to its appeal, designed for social experiences, and ensures long-term value.

Slide 9: Open When You Need Us

Extended Hours for Everyone

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Weekend Appeal: Offering extended hours, especially on weekends, to appeal to customers with varying schedules and engagement.
Flexible Access: Ensuring accessibility to a broader audience with flexible hours and engagements and value for customers.
Flexible Times: Offering extended hours to stand out from competitors like The Bread Guy and Sissy’s Sweets.
More Access: This will appeal to customers with varying schedules, from early risers to those looking for a late-night spot to unwind.

Slide 10: Reaching Our Audience

Building an Online Presence

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Detailed Information: A well-designed website will provide detailed information about the menu, events, and services online.
Brand Awareness: Online visibility will help build brand awareness, keeping potential customers informed about the café’s offerings.
Maintain Engagement: The café will maintain an active online presence to expand its reach with customers and engagement.
More Value: Allowing customers to engage with the business before visiting in person and for value.

Slide 11: Financial Foundation

Start-Up and Operational Costs

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Property Investment: Securing the location at 2137 Highway 9, Boiling Springs, SC, for $200,000, strategically located near new developments.
Community Atmosphere: Renovation costs are estimated at $50,000, modifying the space to create a community-centric atmosphere.
Initial Inventory: The initial inventory will include baking supplies, coffee beans, beverages, and packaging materials, for the location.
Marketing Initiative: Marketing costs are estimated at $10,000, and the development of a website to provide information about events, for the location.

Slide 12: Cost-Effective Sourcing

Strategic Partnerships

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Wholesale Chains: Sourcing ingredients and supplies from wholesale chains such as Restaurant Depot, for costs and value.
Local Suppliers: Restaurant Depot, US Foods CHEF’STORE, and Sam’s Club, help to keep costs low, for location.
Cost Effective: These suppliers offer cost-effective options for purchasing coffee, ingredients, and supplies in bulk.
Maintaining Quality: Helping the café manage operational costs while maintaining quality of products, and ensuring long-term value.

Slide 13: Overcoming Obstacles

Potential Challenges

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Competition: Differentiating by offering a unique, community-focused experience that competitors do not provide, ensures more opportunity.
Sourcing: Balancing cost efficiency with maintaining high-quality offerings through bulk purchases, engagement and value.
Traffic Solutions: Exploring solutions such as improved parking or delivery services to overcome traffic congestion, for the location.
Cost Management: Careful monitoring of operational costs is essential to ensure profitability of the location and engagement.

Slide 14: Local Business Evaluation

Competition Business

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The Bread Guy: Focuses on baked goods like bread and pastries, lacking community interaction, and engagement with people, value.
Sissy’s Sweets: Specializes in custom cakes and desserts, with a secondary focus on cookies, but has less interactions with people.
Cookies: A website will provide details of pricing and what is offered by Cookies, Coffee and Conversations, ensuring more access.
Open time: Open for extended hours on the weekends, Cookies, Coffee and Conversations will increase customer base and engagement.

Slide 15: Thank You

For Your Time and Consideration

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Appreciation: Thank you for your attention. We hope this presentation has provided valuable insights into the feasibility of Cookies, Coffee, and Conversations.
Next Steps: We are excited about the potential of this venture and look forward to discussing the next steps in realizing our vision.
Questions: We would be happy to answer any questions you may have and provide further clarification on any aspect of our proposal.
Collaboration: We are open to further collaboration and exploring ways to make Cookies, Coffee, and Conversations a successful community asset.