Cookies, Coffee, and Community: A Sweet Investment

Building a Thriving Community Hub in Boiling Springs, SC

Slide 1: Executive Summary: A Recipe for Success

Why Cookies, Coffee, and Conversations is a Viable Venture

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• Market Growth: Boiling Springs' 2.12% annual growth presents a prime opportunity for community-focused businesses.
• Community Demand: A growing national trend emphasizes the need for spaces where people can gather and socialize.
• Location Benefits: Highway 9 location ensures high foot traffic due to nearby major retail developments.
• Strategic Differentiation: The cafe provides unique community engagement.

Slide 2: Introduction: Brewing a New Beginning

Exploring the Potential of a Community-Oriented Café

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• Viability Assessment: Feasibility report evaluates market demand, competition, and investment for Boiling Springs, SC.
• Unique Focus: Differentiating through community, atmosphere, and extended hours creates a unique space.
• Optimal Location: Proximity to new developments, including a Target, enhances customer accessibility.
• Competitive Edge: Providing superior services and a welcoming atmosphere sets the café apart from competitors.

Slide 3: Market Demand: A Growing Appetite

Boiling Springs' Population Boom Creates Ideal Conditions

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• Population Increase: Since 2020, Boiling Springs population has notable growth, projections estimate a population of 11,934 by 2025.
• Community-Centric Trends: Demand for social spaces is rising, yet Boiling Springs lacks community-oriented environments.
• Strategic Development: New retail stores, dining options, and residential complexes enhance growth and customer potential.
• Competitive Advantages: Existing bakeries and cafes lack the community atmosphere Cookies, Coffee, and Conversations will offer.

Slide 4: Recommendations: A Recipe for Success

Strategic Steps to Maximize Potential

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• Leverage Local Growth: Capitalize on population growth by becoming a central meeting point for residents and visitors.
• Community Engagement: Emphasize community through themed rooms and events to encourage repeat visits and connections.
• Expand Online Presence: Build a strong online presence with an informative website and social media campaigns.
• Address Infrastructure Issues: Provide parking and explore delivery services to accommodate increased traffic congestion.

Slide 5: Financial Sustainability: Baking Up Profits

Careful Planning and Strategic Execution

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• Seek Local Investors: Apply for small business loans to cover initial expenses like property and equipment.
• Strategic Sourcing: Source inventory from Restaurant Depot, US Foods, and Sam’s Club to maintain product quality.
• Community Focus: Cookies, Coffee, and Conversations thrive to be a loved local spot for the residents.
• Competitive Edge: Differentiate from local competitors to address traffic congestion and cost management.

Slide 6: Market Analysis: The Highway 9 Boom

Why a Community-Centric Business Will Thrive

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• Retail Giants Arrive: Target, Whataburger, and Publix have recently opened locations along Highway 9.
• Future Developments: New dining establishments like Culvers, City BBQ, and Pizza Hut are planned for the area.
• Residential Growth: A new 268-unit apartment complex will add potential customers to the area.
• Unique Positioning: Unlike other retail developments, Cookies, Coffee, and Conversations promotes social engagement.

Slide 7: Boiling Springs Population Surge

Growing Pains & Future Appeal

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• 19.9% Increase: Boiling Springs has had an increase of 19.9% since 2020.
• CDP Location: Boiling Springs is CDP located in Spartanburg County, South Carolina.
• Annual Rate: Boiling Springs is currently growing at a rate of 2.12% annually.
• Growth Anticipation: Local leadership is optimistic about the area for proper growth planning.

Slide 8: The Business Model: Creating a 'Third Place'

Building Connections Beyond Home and Work

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• Third Place Definition: Creating a gathering for people to connect to foster social connection.
• Community Hub: A hub to cater a wide range of needs for families or social gatherings.
• Inviting Atmosphere: Create an environment where customers can engage in conversation, share ideas, and foster relationships.
• Community Building: Cookies, Coffee, and Conversations will build a unique place.

Slide 9: Unique Atmosphere

Social Experiences

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• Leather Seating: Offering an atmosphere with leather seating with exchangeable books.
• Playful Area: A space with bright colors, offering a creative and playful area.
• Extended Hours: Stand out from competitors offering more accessible hours.
• Active Engagement: Website detailing info about services, menus and events.

Slide 10: Community Engagement: Beyond Coffee and Cookies

Foster Active Participation

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• Game Nights: Provide events where customers will share ideas to share creativity.
• Active Participation: Will not only be a space for relaxing, but will encourage active participation.
• Community Space: A venue for community engagement, where patrons can connect.
• Building Brand Awareness: Maintaining a welcoming atmosphere for a broader audience.

Slide 11: Financial Feasibility: Counting the Costs

Start-Up and Ongoing Expenses

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• Property Purchase: Securing the location at Highway 9 for $200,000 near retail establishments.
• Renovation Costs: Renovation estimates include modifying the space at $50,000.
• Initial Inventory: Supplies, beverages, packaging cost projection at $15,000 to meet demands.
• Marketing: Establishing online brand awareness, promotion, and website costing $10,000.

Slide 12: Sourcing: Keeping Costs Low

Wholesale Partnerships

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• Restaurant Depot: Purchase of inventory.
• US Foods CHEF’STORE: Offering cost-effective options.
• Sam's Club: Necessary supplies in bulk.
• Best Pricing: All offer the best pricing for bulk purchasing.

Slide 13: Competition: A Unique Offering

Standing Out from the Crowd

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• No Community-Centric: Local investigation found no community centric business' in Boiling Springs, SC.
• Strategic Positioning: Unlike those businesses Cookies, Coffee, and Conversations provide details online.
• Operating hours: More accommodating hours.
• Stand Alone: Two stand alone bakeries that provide sweets with a 3-mile radius.

Slide 14: Potential Challenges: Addressing Risks

Navigating Obstacles to Success

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• Competition: Differentiate by offering a community-focused experience that competitors lack.
• Sourcing: Balance cost efficiency with maintaining high-quality offerings.
• Traffic Congestion: Traffic jams could deter customers, explore parking or delivery solutions.
• Cost Management: Careful monitoring of operational costs will be essential to ensure profitability.

Slide 15: Thank You!

We appreciate your time and consideration.

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• Grateful: Thank you for considering our vision of the Community's future!
• Future Endeavors: We look forward to pursuing the creation of this new and exciting future.
• Collaboration: We can achieve this goal together.
• Vision: Lets embrace the success ahead.