Women in Media: Shaping Perceptions and Empowering Voices

Exploring the Impact of Media Representation on Women and Strategies for a More Equitable Future

Slide 1: Cosmetics Marketing and Self-Esteem: A Media Lens

Examining the influence of beauty standards on aging women's self-perception.

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• Presentation Overview: This presentation analyzes how cosmetics marketing affects aging women's self-esteem, focusing on media's role in portraying beauty ideals. Aging women are being objectified in media.
• The Youthful Beauty Myth: The media often promotes youthful beauty as the ideal, negatively portraying aging. The impact of this phenomenon has a crucial role in an aging women's self-esteem.
• Thesis Statement: Cosmetics marketing negatively impacts aging women's self-esteem by reinforcing unattainable beauty standards in order to promote unrealistic body images.
• Course Context: As we have learn from Women in Media, the advertising campaigns targeting young women, idealizing youthful appearances, older women become invisible in media.

Slide 2: Historical Under-Representation: The Invisible Woman

Tracing the historical absence and negative portrayals of older women in media.

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• Early Advertising Focus: Historically, advertising predominantly targeted young women, idealizing youthful appearances and portraying youth as the ultimate beauty standard.
• Invisibility of Older Women: Older women were often either invisible in media representations or depicted negatively, perpetuating stereotypes of decline and irrelevance in society.
• Unrealistic Campaigns: Early cosmetics campaigns rarely featured realistic portrayals of aging women, promoting unattainable ideals through excessive airbrushing and editing.
• Campaign Consequences: Those older women were often invisible in media or depicted negatively. Early cosmetics campaigns rarely featured realistic portrayals of aging women.

Slide 3: Anti-Aging Obsession: Selling Fear

How current media perpetuates the fear of aging through anti-aging product promotion.

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• Emphasis on Anti-Aging: Contemporary media heavily emphasizes anti-aging products, perpetuating a culture of fear and anxiety surrounding the natural aging process for advertising.
• Marketing Claims: Prominent examples include advertising campaigns for "age-defying" creams and "wrinkle erasers," reinforcing the notion that aging is a problem to be solved.
• Celebrity Influence: Celebrities often endorse unrealistic beauty standards through edited and filtered advertisements, contributing to unattainable expectations for aging women.
• Influences of Brands: Media currently emphasizes anti-aging products, perpetuating fear of aging. Prominent examples: "Age-defying" creams and "wrinkle erasers."

Slide 4: Key Concepts: Gendered Media

Applying theoretical frameworks to understand the media's impact on women.

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• The Male Gaze: Media often caters to an idealized youthful beauty standard influenced by male preferences, shaping perceptions of female attractiveness.
• Objectification: Aging women's bodies are objectified, with their value placed solely on physical appearance, disregarding other qualities and contributions.
• Stereotyping: Aging women are frequently depicted as needing cosmetics to maintain their worth and relevance in society, reinforcing harmful gender stereotypes.
• Maintaining Worth: Gender stereotyping: Aging women frequently depicted as needing cosmetics to maintain worth. Men prefer younger generations according to male gaze.

Slide 5: Deconstructing Ads: The Language of Ageism

Analyzing specific media examples and their underlying messages about aging.

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• Brand Examples: Advertisements from major cosmetics brands like Olay and L’Oréal exemplify the language of ageism through strategic messaging.
• Slogan Deconstruction: Analyze slogans such as "Fight aging" and "Younger-looking skin," which reinforce negative views of natural aging, impacting women and the way they see themselves.
• Visual Manipulation: Visuals often show airbrushed, unrealistically youthful older women, setting unattainable standards for aging women in a society.
• Visual Presentation: Visuals show airbrushed, unrealistically youthful older women. Slogans such as "Fight aging" and "Younger-looking skin," reinforce negative views of natural aging.

Slide 6: Self-Perception: The Cost of Unrealistic Ideals

Examining research on the impact of media on women's self-esteem and body image.

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• Decreased Self-Esteem: Peer-reviewed research demonstrates that aging women experience decreased self-esteem due to unattainable beauty ideals portrayed in media, according to research.
• Media Consumption Correlation: Studies indicate that high media consumption correlates with increased anxiety about aging and appearance dissatisfaction among women. Consuming excessive media leads to anxiety
• Advertising Influence: Advertising influences women's beauty ideals. Peer-reviewed research shows aging women experience decreased self-esteem due to unattainable beauty ideals.
• Anxiety Boost: Studies indicate high media consumption correlates with increased anxiety about aging and appearance dissatisfaction for every individual.

Slide 7: Societal Implications: Ageism and Discrimination

Exploring the broader social consequences of negative portrayals of aging women.

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• Negative Portrayals: Negative portrayal leads to increased ageism and discrimination in society, affecting opportunities and treatment of older women in general.
• Harmful Practices: The pressure to conform to unrealistic beauty standards encourages harmful practices like excessive cosmetic procedures and unhealthy dieting.
• Encouraging Procedures: Encourages harmful practices like excessive cosmetic procedures and unhealthy beauty standards. Negative portrayal leads to increased ageism and discrimination in society.
• Standards Consequences: Encourages harmful practices like excessive cosmetic procedures and unhealthy beauty standards. Which can result in harmful and dangerous outcomes.

Slide 8: Reframing the Narrative: A Call for Change

Recommendations for promoting positive self-perception through realistic media portrayals.

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• Encourage Authenticity: Encourage realistic portrayals of aging in media to foster positive self-perception and acceptance of natural aging among women.
• Advocate for Diversity: Advocate for diversity in cosmetics advertising, including authentic aging, to challenge narrow beauty standards and promote inclusivity.
• Consumer Education: Promote consumer education and media literacy regarding unrealistic beauty standards to empower individuals to critically evaluate media messages.
• Educating People: Promote consumer education and media literacy regarding unrealistic beauty standards for people to see media as a unrealistic propaganda.

Slide 9: Conclusion: Empowering Women Through Media

Recap of the presentation's key findings and a call for societal advocacy.

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• Significant Impact: Cosmetics marketing significantly impacts aging women’s self-esteem negatively, perpetuating unrealistic beauty standards. It's impacting women badly.
• Societal Advocacy: Society should advocate for realistic media portrayals to counter harmful stereotypes and promote positive self-perception among women.
• Future Research: Future research should explore effective media literacy interventions to mitigate the negative impacts of unrealistic beauty standards.
• Future Possibilities: Future research should explore effective media literacy interventions. Society should advocate for realistic media portrayals to counter harmful stereotypes.

Slide 10: Thank You

Gratitude for your attention and engagement.

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• Appreciation: Thank you for your time and attention during this presentation on the impact of cosmetics marketing on aging women's self-esteem.
• Further Discussion: I hope this presentation has sparked meaningful discussion and reflection on the role of media in shaping perceptions of beauty and aging.
• Encouragement: Let us continue to advocate for realistic media portrayals and promote positive self-perception for all women, regardless of age or appearance.
• Final Words: Thank you for your engagement and commitment to creating a more equitable and inclusive media landscape for women in society. Remember to practice what you've learn.

Slide 11: The Power of Customer Feedback

Why customer ratings are essential for business success.

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• Competitive Edge: In today's market, excellent customer service is vital. Ratings help businesses understand customer needs and outpace competitors.
• Satisfaction Boost: Integrating feedback directly into processes significantly improves customer satisfaction by addressing their concerns.
• Process Improvement: Gathering feedback pinpoints weaknesses in service or product delivery, providing insight for targeted improvements.
• Loyalty Driver: Customers feel valued when their opinions are considered, boosting loyalty and repeat business. This creates positive relationships.

Slide 12: Introducing Customer Rating Mixin

Understanding the role and benefits in Odoo 18.

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• Mixin Definition: Customer Rating Mixin is a module enhancement in Odoo 18 designed to easily integrate customer ratings functionalities into various business processes.
• Simplified Integration: The mixin allows developers to add rating features to models quickly, reducing the complexity and time required for customization.
• Unified Interface: Provides a consistent interface for gathering and managing customer feedback across different modules within Odoo, improving data consistency.
• Improved Customization: Developers can customize rating scales, feedback types, and workflows to match the specific needs and requirements of their organization.

Slide 13: Installation and Setup

Step-by-step guide to installing the Customer Rating Mixin in Odoo 18.

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• Module Download: Download the Customer Rating Mixin module from the Odoo Apps Store or from the custom development directory if available.
• Installation Process: In the Odoo backend, navigate to 'Apps' and upload the downloaded module. Click install to integrate it into your Odoo instance.
• Dependency Check: Verify all necessary dependencies are installed to ensure that the module functions correctly. Resolve any missing dependencies.
• Initial Configuration: Go to the module settings to configure base parameters, such as the default rating scale, notification settings, and feedback collection options.

Slide 14: Integrating Ratings into Models

Implementing the mixin in your specific Odoo models.

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• Model Inheritance: Inherit the Customer Rating Mixin in the Odoo model. It allows rating feature such as products or services.
• Adding Fields: Add necessary fields to store rating information. Include fields for average rating, rating count, and individual feedback entries.
• Defining Methods: Implement methods to calculate the average rating, update rating statistics, and handle customer feedback submissions.
• UI Integration: Modify the user interface to display rating information and allow customers to submit their ratings and feedback directly from the model view.

Slide 15: Customizing the Rating Scale

Tailoring the rating options to fit your business needs.

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• Scale Selection: Choose a suitable rating scale based on the nature of your business, such as star ratings, numerical scales (1-5), or custom text-based scales.
• Defining Criteria: Define specific criteria for each rating level to provide customers with clear guidance on how to rate their experience.
• Configuration Options: Use the configuration options in Odoo to set the rating scale, label the rating options, and define their corresponding values.
• Feedback Prompts: Customize feedback prompts to encourage customers to provide detailed and constructive comments. This will improve the quality of feedback.

Slide 16: Collecting Customer Feedback

Strategies for effectively gathering ratings and reviews.

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• Automated Requests: Configure Odoo to automatically send rating requests to customers after a specific event, such as after a purchase, service completion, or support interaction.
• Feedback Forms: Embed feedback forms directly into emails, invoices, or other customer communications to simplify the rating process.
• Incentives and Rewards: Offer incentives or rewards for completing feedback surveys, such as discounts, loyalty points, or special promotions to encourage participation.
• Mobile Accessibility: Ensure that feedback forms and rating systems are mobile-friendly to make it easy for customers to provide feedback on the go.

Slide 17: Analyzing Rating Data

Turning customer feedback into actionable insights.

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• Dashboard Creation: Set up dashboards in Odoo to visualize rating data. Track key metrics like average rating, rating distribution, and feedback trends over time.
• Sentiment Analysis: Analyze customer feedback to identify positive, negative, or neutral sentiments. This is to understand the emotional tone behind the ratings.
• Identifying Trends: Look for patterns and trends in the rating data to identify areas of strength and weakness. Highlight specific issues customers consistently mention.
• Custom Reporting: Generate custom reports to drill down into specific aspects of the rating data, such as ratings by product, service, or customer segment.

Slide 18: Taking Action on Feedback

Using customer ratings to improve your offerings.

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• Process Adjustments: Based on the feedback analysis, adjust business processes to address issues. Improve inefficiencies and ensure higher customer satisfaction levels.
• Service Enhancements: Enhance service offerings by prioritizing improvements based on customer ratings and direct feedback. This will address concerns and enhance the overall experience.
• Product Refinement: Refine products based on customer suggestions and ratings. This can involve updates, new features, and improved functionality.
• Communication Strategy: Communicate changes and improvements to customers who provided the feedback. It will show their opinions and directly contributed to a better experience.

Slide 19: Best Practices and Tips

Maximize the effectiveness of your customer rating system.

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• Transparency: Be transparent with customers about how ratings are used to improve their experience. Share feedback results and action plans to gain trust.
• Timely Responses: Respond promptly to customer feedback, especially negative comments, to show that their concerns are taken seriously. Offer solutions and resolutions.
• Continuous Monitoring: Continuously monitor ratings and feedback to stay informed about customer sentiment. Address issues proactively and adapt to changing customer needs.
• Training and Education: Train staff on the importance of customer feedback. Teach them how to interpret ratings, respond to feedback, and implement improvements.

Slide 20: Thank You

We appreciate your time and attention!

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• Gratitude: We extend our sincere thanks for your time. We hope this presentation provided valuable insights into Customer Rating Mixin in Odoo 18.
• Further Inquiry: For further information and assistance, please feel free to reach out. We are always available to help with any specific requirements.
• Continued Success: We wish you success in your endeavors to integrate and improve customer feedback processes. Creating a positive experience is crucial.
• Open Communication: Please remember to use our services for future presentation needs. We are here to support your goals with reliable content and planning.